Why Your Marketing Consultant Needs to Know Where the Economy Is Headed

By Marc Aronson. Marketing Strategist for Business Builders

 

To advise clients effectively, it is essential for marketing consultants to maintain an accurate pulse on external factors, the most important of which is the economy. Knowing the economy’s direction can mean the difference between a client’s business flourishing or failing, regardless how well its marketing strategy and tactics were formulated.

 

Misinterpreting Where the Economy Is Headed

 

Several years ago, a large national marketing consulting firm nearly collapsed because, like most companies, it misread the direction of the economy. In 2007, their CEO listened to Fed Chairman Ben Bernanke announce there would be no recession. When housing prices rapidly began falling, Bernanke announced the housing market would soon recover. We all know what happened.

 

Believing the Fed Chairman’s remarks was a mistake by this company’s CEO. This is especially true because numerous economists, trends forecasters and financial analysts online who were not tied to the Fed or mainstream opinions were forecasting a financial collapse. Many of these experts backed their claims with irrefutable evidence. This CEO's failure to perform due diligence concerning the economy resulted in the company scaling back its operations and closing many of its offices. 

 

In 1989, when I was serving as vice president of planning and marketing for a community hospital, I made a similar error. We were developing a new strategic plan for the hospital. Our CEO and I established a steering committee consisting of hospital board members, medical staff, and key community business leaders. I lined up several professionals to address our committee, including two prominent healthcare economists, as well as the most distinguished Keynesian economist in Los Angeles County. All three predicted the continued growth of our nation’s economy, as well as a boom for our local community's business climate. As a result, we began implementing the development of several new programs. Six months later, however, the housing market crashed and the nation entered a serious recession. Much of what we planned and already had begun developing came to a screeching halt as the economy tumbled. Twenty-six years later, some of the intended services, as well as a planned major medical building, have never come to fruition.

 

Learning from My Mistake:
Listening to Trusted Sources

 

As a result of my personal experience, I long ago ceased basing my conclusions concerning the economy on Fed Chairperson forecasts, or mainstream Keynesian economist projections. The latter of these include corporate economists and academics whose reports are often based on political correctness rather than facts. Rather, I derive my conclusions from several online economists, trends forecasters, financial analysts, and investigative reporters who have impressive track records for correct assessments and demonstrating integrity. Among these include Peter Schiff, Jim Rickards, Gerald Celente, Max Keiser, Paul Craig Roberts, Bill Holter, Greg Mannarino, Michael Snyder, Catherine Austin Fitts, Michael Pento, Rob Kirby, Lynette Zang, John Rubino, Jim Willie, Craig Hemke, James Wesley Rawles, Greg Hunter, and George Gammon. (See links to many of them below).

 

The Economy: Where Is It Headed?

 

According to our sources, which have time and again proven reliable, the “economic recovery” we have been led to believe prevails is actually overstated. The Fed's minuscule rate increases and the promise of future hikes existed to maintain enough investor confidence to keep the economy alive despite the escalating consumer and national debt. Any significant interest rate increase would be a precarious undertaking, as today, Congress can barely pay the interest on the national debt. As a result, the Fed has again begun to decrease interest rates to enable the government to meet its short-term interest obligations.

 

Although, as of November 2019, the dollar is reportedly strong, the truth is the dollar is slowly losing its world reserve currency status. As countries' need for dollars for international trade continues to wane, Congress will soon lose its ability to borrow wildly to meet its interest payment obligations. This means an eventual default. Despite the apparent strength of the dollar, we are facing bubbles in real estate, the stock market, the bond market, precious metals, student loans, and Medicare and Social Security. The largest bubble, however, is the worldwide derivative mess, which some experts claim has surpassed one quadrillion dollars in bank deficits throughout the world.

 

Anticipated Economic Actions
Under the Trump Administration 

 

Trump's expected policy of establishing a more friendly business environment with the intent to motivate US corporations to reestablish manufacturing-based jobs in America would be a step in the right direction if it works. However, the source of our economic instabilities lies in the nature of our monetary system. Unless our entire financial structure is overhauled, the bubbles will eventually pop no matter how many new jobs are created.

 

Trump's claim that the soaring stock market is his doing, is a fallacy. The truth is the Federal Reserve made the decision to manipulate the stock market and raise it to unfathomable heights long before Trump was even nominated. The Federal Reserve Board is well aware that they are just expanding bubbles. Their plan is to continue the apparency of a strong economy until they are certain they will survive unscathed once the inevitable market collapse transpires. 

 

Fixing this problem means reforming our debt-based monetary system where all money other than coin is created as interest-bearing debt. Today, virtually our entire money supply is generated by the Federal Reserve and commercial banks as debt, not by our government, which could produce dollars (electronic and printed) interest-free US Treasury Notes rather than Federal Reserve Notes. Repairing this system will require a return to our Constitutional roots (see Article One, Section Eight of the Constitution). It will also necessitate the repeal of the National Banking Acts of 1863-1864, The Federal Reserve Act of 1913, and the Revenue Act of 1913, as well as the repeal or revision of the 16th Amendment. Also, we will need at least one new Constitutional amendment. Based on our sources, Donald Trump is at least aware of this potential cataclysm. The question is, if he were to attempt to take the needed actions, how could he possibly overcome the resistance of lobbyists of vested interest groups, and Congress, which has a history of kicking small problems down the road, let alone taking action on a dilemma of such high magnitude? This situation could come to a head prior to the 2020 election. (Watch this documentary to learn more.)

 

 

Our Advice to Professional Service Business Owners

 

  • Do your own research to determine the validity of these claims. Do it now. 

  • Be cautious. Understand that until the above actions are taken, an eventual financial meltdown is inevitable. 

  • Prepare for the potential of a sudden economic collapse. Take the advice of financial analysts who understand the danger we are in to protect your family, your business and your investments.

  • Determine the potential size of the market for your services that will continue to exist if the disposable income of your target markets sharply declines.

  • If you determine there will still be a market for your services during an economic crisis, develop marketing communications that will increase your market share based on the methods within this website. Performing the steps of The Formula for Market Dominance is essential. So, if you need assistance to ensure you correctly perform the steps, contact us for a free consultation.

  • Follow the instructions we provide on how to choose media to avoid wasting money. 

  • Establish a prudent marketing budget to ensure your money will be well spent.

  • Test market your promotion until you achieve sufficient confidence to ensure you will receive a viable return on your investment if you increase spending on marketing.

  • Avoid taking on new loans. If you absolutely must do so, make sure you will be able to meet your loan obligations after a sharp economic downturn takes hold. This includes purchasing office space, nonessential equipment for your office, expensive cars, loans for personal and family purposes, and, yes, even loans for a marketing campaign.

 

 

Links

Peter Schiff

Dr. Jim Willie

Michael Snyder

Bill Holter

Lynette Zang

Jim Rickards

George Gammon
Max Keiser

Dave Kranzler

Gregory Mannarino

James Wesley Rawles

 

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

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Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos