Medical Practice

Strategic Marketing Services

Learn what makes the above headline and sub headline effective. Study The Formula for Market Dominance on this website

Are you struggling to increase the number of patients who have "PPO" insurance? Would you like to increase your volume of patients who are covered by these plans?

My name is Marc Aronson. For several years, I ran hospital marketing departments. The medical staff relations function was, perhaps, my most important duty. During this portion of my career, and since as a marketing consultant, I've spent countless hours helping physicians market their practices. As you can imagine, having worked with physicians since 1984, I have accumulated a wealth of knowledge concerning medical practice marketing. This section of our website is my opportunity to share with you much of what I know.

Wishing you the best,

Marc Aronson,

Owner of Business Builders

The articles we provide you on this website, will help you:

  • Improve patient retention

  • Increase patient referrals

  • Boost referrals from physicians and other health care professionals

 

You will also learn:

 

Below are links to articles Marc Aronson has written concerning various aspects of medical practice marketing. You can download them, if you wish.

Articles

The following articles are provided in PDF format. You are welcome to download them:

Increase Your “PPO Volume” through Tasteful, Effective Marketing

The Most Devastating Practice Management Mistake You Can Make

Marketing Advice for Surgeons and Medical Specialists

Why Your Medical Practice Advertising Is a Waste of Money

Marketing for Physicians Who Provide Superior Quality of Care

The Key to Finding the Right Emotional Hot Buttons for Your Practice Advertising

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos