Medical Practice

Strategic Marketing Services

Separating an urgent care from its competition

Learn what makes the above headline and sub headline effective. Study The Formula for Market Dominance on this website

Are you struggling to increase the number of patients who have "PPO" insurance? Would you like to increase your volume of patients who are covered by these plans?

My name is Marc Aronson. For several years, I ran hospital marketing departments. The medical staff relations function was, perhaps, my most important duty. During this portion of my career, and since as a marketing consultant, I've spent countless hours helping physicians market their practices. As you can imagine, having worked with physicians since 1984, I have accumulated a wealth of knowledge concerning medical practice marketing. This section of our website is my opportunity to share with you much of what I know.

Wishing you the best,

Marc Aronson,

Owner of Business Builders

The articles we provide you on this website will help you:

Improve patient retention
Increase patient referrals
Boost referrals from physicians and other health care professionals

You will also learn:

The Underlying Laws of Persuasive Communications and how you can use these principles to retain patients, boost referrals, and improve your reputation in your medical community.
The Formula for Market Dominance. This formula is key to creating the most effective, tasteful promotion to drive in patients.

Below are links to articles Marc Aronson has written concerning various aspects of medical practice marketing. You can download them if you wish.

Articles

The following articles are provided in PDF format. You are welcome to download them:

Increase Your “PPO Volume” through Tasteful, Effective Marketing

The Most Devastating Practice Management Mistake You Can Make

Marketing Advice for Surgeons and Medical Specialists

Why Your Medical Practice Advertising Is a Waste of Money

Marketing for Physicians Who Provide Superior Quality of Care

The Key to Finding the Right Emotional Hot Buttons for Your Practice Advertising

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