Medical Practice
Strategic Marketing Services

Learn what makes the above headline and sub headline effective. Study The Formula for Market Dominance on this website
Are you struggling to increase the number of patients who have "PPO" insurance? Would you like to increase your volume of patients who are covered by these plans?
My name is Marc Aronson. For several years, I ran hospital marketing departments. The medical staff relations function was, perhaps, my most important duty. During this portion of my career, and since as a marketing consultant, I've spent countless hours helping physicians market their practices. As you can imagine, having worked with physicians since 1984, I have accumulated a wealth of knowledge concerning medical practice marketing. This section of our website is my opportunity to share with you much of what I know.
Wishing you the best,
Marc Aronson,
Owner of Business Builders
The articles we provide you on this website will help you:
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Improve patient retention
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Increase patient referrals
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Boost referrals from physicians and other health care professionals
You will also learn:
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The Underlying Laws of Persuasive Communications and how you can use these principles to retain patients, boost referrals, and improve your reputation in your medical community.
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The Formula for Market Dominance. This formula is key to creating the most effective, tasteful promotion to drive in patients.
Below are links to articles Marc Aronson has written concerning various aspects of medical practice marketing. You can download them if you wish.
Articles
The following articles are provided in PDF format. You are welcome to download them:
Increase Your “PPO Volume” through Tasteful, Effective Marketing
The Most Devastating Practice Management Mistake You Can Make
Marketing Advice for Surgeons and Medical Specialists
Why Your Medical Practice Advertising Is a Waste of Money
Marketing for Physicians Who Provide Superior Quality of Care
The Key to Finding the Right Emotional Hot Buttons for Your Practice Advertising
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Our understanding of where the economy is headed, the Formula for Market Dominance and the depth of knowledge he has on how to apply it is our competitive advantage.
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The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media.
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Strategic Planning & Implementation
Tactical Planning & Implementation
Innovation Planning & Implementation
Marketing Research
Competitive Positioning Surveys
Test Marketing
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Copywriting (All media)
Promotion & Ad Design (All media)
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Email & Direct Mail Campaigns
Business Development
Hiring & Training of Marketing Personnel
Learn What You Need to Do to Dominate Your Competitors

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.
Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media.
Links to Other Marketing Related Sites
The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.
Arizona State University W.P. Carey