How Busines Builders Can Eliminate Your Worries About Growing Your Business

A Fantasy Many Marketers Dream Of

 

Imagine. You are in charge of marketing a law firm that has never lost a case. The firm charges half the usual and customary fees of its competitors. Clients can always contact one of their attorneys 24/7 immediately and get their questions answered. They have a beautiful office, and their employees are always polite and cordial. All their attorneys truly care about their clients and have impeccable integrity.

If a law firm existed that was so faultless, how hard would it be for a professional marketer to develop effective marketing communications to help such a firm? Impeccable integrity, never lost a case... would the marketer's communications even be believable? Well, an expert marketing strategist would not only convince this practice's audience it is flawless, the firm's messaging would clobber its competitors.

So, your business is not so perfect. However, the closer you can get your business to approach the ideal based on the needs and wants of your target markets, the easier it is for a marketing strategy expert to develop and implement an honest and ethical campaign that would blow your competitors away.

New Clients: The Initial Step

 

The first action we take is to separate our client's services from their competitors so our client’s business stands out from the pack. We use a precise approach to uncover areas of superiority over their competitors that would “wow” their prospective clients. But, unless our client's services are clearly superior to its competitors, we must first dig to uncover potential breakthroughs that would establish competitive advantages. The systematic process we employ to accomplish this we call The Blueprint for Competitive Advantage Innovations.

Each innovative idea must survive vigilant feasibility testing and analysis prior to being selected. We choose only those ideas that will widen the gap between what our client delivers and their competitors offer.

Next, we carefully develop powerful marketing communications that capture attention and engage prospects. These messages must be irresistible and persuade prospective customers to buy the type of service being promoted only from our client. Anything short of this is unacceptable to us and should be unacceptable to you. Therefore, we work hard to make sure we have got it right.

Developing compelling content, even for a business that is clearly superior to its competitors, requires precision. We follow seven demanding steps that ensure a powerful message... one that will enable our client to dominate its marketplace. We call these actions The Formula for Market Dominance.

Once we have developed superior content for our client, that business will be in the best position to thrive despite a slow economy that we forecast will eventually grow worse.

Components of Our Strategic Marketing Program

Powerful marketing communications require effort and expertise. This never comes easy. Attracting attention may only be the first step, but doing so effectively is the most vital component of every marketing communication. This is the headline.

The headline is the ad for the remainder of the message. It is absolutely essential for it to be compelling. Writing headlines that make use of your prospects' biggest emotional hot buttons unquestionably generate the most impact. Using key emotional hot buttons in the headline is a requirement we never waiver from. Thus, we write strong headlines.

So, you have their attention. Then what? Through the headline or a sub-headline, we convince prospects it is worth their time to continue to hear what you have to say by promising they will learn something valuable by reading further. For if you fail here, you will lose your prospects’ attention and they will look elsewhere.

 

You are the expert, not your prospects. So, you must articulate your message in such a way that your audience understands how to evaluate whom to buy from. What are the important criteria? What should they look for? Perhaps, they will even need to understand what they should watch out for. You are educating your prospects. They are learning and gaining interest. You have set them up. Now it is time for us to compare what you offer the criteria you revealed in determining whom to buy from.

 

Most business owners mistaken tactics for strategy and place almost all of their attention on tactics. This is wrong and is a MAJOR marketing mistake! THE MOST IMPORTANT COMPONENT OF YOUR MARKETING IS YOUR STRATEGY. What most business owners fail to understand is that your marketing strategy is the content of your marketing communications. Strategy encompasses defining your target market or markets, determining what you should to say to each, and carefully articulating your message based on sound marketing principles.

 

An excellent strategy is one that has something great to say, says it effectively, and repeats that message frequently. The goal of your marketing strategy is to convince your potential customers (clients or patients) they would be making a mistake to choose any business but yours for the type of  services you provide. This means you receiving most of the business rather than your competitors. Does your marketing communications achieve this?  If not, your marketing content is failing you. The good news is this presents you an exciting opportunity. By correcting this one deficiency you can dominate your competitors and provide your business the greatest opportunity to thrive regardless of what happens to the economy. 

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos