Put an End to Gambling with Your Advertising Dollars by Carefully Determining Your Media Mix

 

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps, you will avoid throwing money away and get better results from your marketing communications. You can use this approach for all online and traditional media:

  1. Make a thorough list of potential media, including traditional and online.

  2. Survey clients and potential clients to determine which of these media they access and how frequently. 

  3. Tabulate your survey results.

  4. Determine among the media that tested best, which could fit within your marketing budget. You will probably need to get rate cards from the media you are evaluating.

  5. Check the media you are considering to determine which of your competitors are advertising there. If possible, determine how long they have been advertising in each medium you are checking. If some competitors have been advertising in a given medium for a lengthy period of time and your target market frequently accesses that medium, it is probably a valid one for the promotion of your services. If your ads provide you a dominant marketing position, your advertising will out perform your competitors, if the content is about the same.

  6. Contact reps of the media you are still considering. Share your advertising budget with each and what portion they honestly believe you should spend on their medium versus the other media you are considering. (You will need to discern each rep's degree of honesty).

  7. Analyze all the information you have gathered. Based on your analysis, choose one or more media for a test market.

  8. Determine your budget for the test market. (You should run your test market a minimum of three months).

  9. Place your ads and monitor the results. (For online ads, you should be able to gain access to detailed analytics).

  10. Continue to advertise in the media that yields the best results.

Working with Our Clients

 

If you have questions concerning how to carry out this process for your situation, send us your questions or call us. We can provide you the advice your need. Or, if you wish, we can conduct the research for you.

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos