Social Media Marketing

Questions and Answers

Should Your Business Concentrate on Social Media?

 

Social media is here to stay and will continue to evolve and increase its influence on purchasing decisions. Millions of people now are at the stage where it is habitual for them to weigh heavily on the Internet and interacting with others via social media when considering major purchases. No longer do most consumers and business buyers need or wish to rely much on advertisements and salespersons to make the right purchasing decisions. Rather, they prefer to read reviews or interact with those who previously purchased a service from the providers they are considering. For this reason, social media offers huge opportunities for business owners. By understanding and correctly applying The Formula for Market Dominance and The Underlying Laws of Persuasive Communication, a professional service business can benefit enormously through heavy participation in social media.

 

Is Social Media Causing Results with
Traditional Media to Suffer?

 

There is no question it has become increasingly difficult for professional service businesses to achieve success through traditional media. This is due, in part, to the growth of social media. It is, however, also due to the sluggish economy and the migration away from manufacturing to a service-based economy. This movement has caused a glut of competition in most professional service sectors. Despite these impediments, professional service businesses that launch campaigns that which separate themselves from their competitors can greatly increase their market share and success. Often, this can even enable professional service businesses to enjoy greater prosperity than before the onset of the recession. To achieve this, however, service providers must realize that their marketing goal is to cause their prospective customers, clients or patients to believe they would be making a mistake to buy what they provide from anyone else but them. For most professional service businesses, anything less is no longer likely to produce the needed results. Again, social media offers huge opportunities for business owners. However, in many situations, use of traditional media as part of a service provider’s media mix can still be effective. In the city where we are located, which is an affluent community just north of the City of Los Angeles, those advertising in our local magazines who employ well-conceived marketing strategies continue to experience profitable results.

 

What Is the Underlying Key to Successful
Social Media Marketing?

Regardless whether you are marketing via traditional or social media, in nearly every industry it has become essential to furnish a superior service and be able to prove it beyond any doubt to prospective buyers. To be in control of your business's growth, your business needs to be superior to your competitors in terms of quality, customer service, consistency, convenience and/or value. If your business is not clearly the best option, you first need to innovate your business so what you offer becomes the obvious choice. (Business Builders provides an eight-step formula for innovation). Then, in today’s arena, you will be able to create a campaign that will enable your business to capture and sustain chunks of market share. You need to apply correctly the steps of The Formula for Market Dominance, which is covered in detail here on our website.

 

If Your Traditional Marketing Is No Longer
Working, Will Social Media Save You?

 

Businesses no longer succeed with ads and promotion that are loaded with platitudes, generalities and fluff. (Examples of these banalities include phrases like, “great customers service”, “highly experienced”, “better quality”, fast service”, “better ingredients”, “longer lasting,” etc.). These businesses will be shocked to discover that social media marketing does not provide an escape from the higher standards of marketing communications that traditional media now require. Rather, if you do not offer a professional service that is superior, you can be swept away by competitors that do, as social media, as well as online reviews, can expose a provider’s weaknesses. Those service businesses that deliver only an average service but promote it as though it is superior may themselves constantly having to put out fires from negative comments concerning the disappointing experiences of clients

 

Concluding Remarks

 

Each day it is becoming increasingly important for you to have a strong presence in the social media world. Thus, the role of traditional marketing is changing. Increasingly, consumers and business buyers are less likely swayed to buy via traditional advertising and marketing only, and will continue to demand more contact before they agree to major commitments. Directing prospective customers to your website, blog, YouTube videos, tweets and social media discussions are essential for most professional service providers. However, it may not be best to discard traditional media… at least not yet. So, do get your business involved with social media. Just remember your ability to capture significant market share depends on correctly applying The Formula for Market Dominance and The Underlying Laws of Persuasive Communications to your online communications. We help businesses with their strategies through any media, including social, to ensure their messaging achieves this goal. 

Our Social Media Services

 

  • Designing Facebook® pages

  • Consulting on what to post on Facebook®, Twitter® and other social media

  • Posting to Facebook® pages

  • Blog posting

  • YouTube® video strategy development

  • Preparing YouTube® video content

  • Producing YouTube® videos (through our strategic partners)

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos