How to Grow Your Business Honestly, Ethically and Successfully Despite a Sea of Hungry Competitors

The goal of your marketing should be, "To convince your prospective clients (customers or patients) they would be making a mistake to choose any business but yours for the type of services you provide." The seven-step process briefly outlined below, called The Formula for Market Dominance (FMD), provides the means for you to achieve this goal. We present this formula in more detail throughout this website so you can successfully apply it to your business's marketing communications.

 

1. Be superior. Deserve the businessYou need to deliver better quality services and customer service than your competitors. If your business is unquestionably superior, you are in a position to develop powerful marketing communications. Otherwise, Business Builders can help you gain the superiority you need via the application of The Blueprint for Competitive Advantage Innovations (BCAI). Once you position your business to provide unquestionably better value than your competitors, you can apply the BCAI steps to create promotional messaging that your competitors will find almost impossible to match.  Learn more...

 

2. Capture attention. Any promotion you do must first seize your prospective buyers’ attention. You achieve this through the headline of your ad, brochure, web page, or the first sentence of social media posts. There are three ways to capture attention. The only one that will enable you to present a convincing competitive advantage is by incorporating your target markets’ emotional hot buttons into your headlines, as well as your subheadings. During our marketing workshops, we cover the mistakes marketing experts make in creating headlines and how to write effective headings that will make it possible for you to separate your business from your competitors so your business stands out and you increase your business volume. Learn more...

 

3. Hold their attention. Once you have your prospective clients’ attention, you must keep them focused or they may lose interest and drift over to your competitors’ websites or ads. You maintain attention by promising your audience you are about to provide the information they have to know. During the Marketing Strategy Workshop Program, we will discuss in more detail how to engage your potential clients (patients or customers). Learn more...

 

4. Educate your prospects. You need to furnish prospective buyers with what is important to grasp and the criteria they should consider when choosing the type of services you deliver. This provides them with the confidence they can make informed decisions. Learn more...

 

5. Present why people should choose you. Compare what you offer to the important criteria you have guided them to understand and consider (in step 4). If you deliver a clearly better service in terms of quality, customer service, consistency, convenience or price, you will be able to make strong claims that your competitors would not dare make because obviously would be lying. Learn more...

 

6. Provide evidence that supports your claims. Do not expect others to think your services are the best just because you state it is so. Instead, present specific evidence that backs your claims. Include such things as testimonials from clients and referral sources, the Better Business Bureau™ and professional association ratings, client satisfaction survey results, demonstrations of your services, or awards you have won. Learn more...

 

7. Make a low-risk offer that is difficult to refuse. The less risk prospects feel in choosing a business that provides the type of services you offer, the easier it is to win them over. Consider offering a free or reduced-price introductory service. Also, your website and social media posts should be loaded with information that has decision-making value, as well as convincing details that set your business apart. Keep those who are not ready to buy informed with the information they need to know so when they are ready to move forward, they will choose you. Learn more...

 

Your Primary Letter

 

Primary Letters serve as a snapshot of your marketing strategy based on the information gathered during the discovery process. These letters follow the steps of The Formula for Market Dominance and serve as a template to develop all your promotional content. 

 

When written properly, your primary letter will capture your audience’s attention, hold their interest, educate them concerning how to select the ideal business in your industry, build a strong case your services, back up your claims with convincing evidence, and present a low-risk offer that is difficult to refuse. Your Primary Letter is, perhaps, the most important marketing communication you will ever write even though you may only use it as a template to develop the content of other promotion. 

 

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What makes this approach so honest and ethical is that there is no need to use Madison Avenue trickery, such as subliminal advertising. Rather, it acknowledges that people are intelligent and capable of making the right decision when they are thoroughly informed. Thus, many more people will choose you over your competitors because they will know with certainty you offer the best deal. If you clearly offer a superior experience, you deserve to dominate the marketplace. Don't you?

 

Once you have completed the above, you will have the strategy in your hands to expand your market share. Your next step is to formulate your tactical plan, which includes your media selection. Then you will be ready to implement your marketing program.

 

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos