Websites: Your Missing Ingredient

How to Create a Website
That Will Bring You an Abundance of Business

 

Most website design companies will tell you there are two areas of expertise they provide for the development of your website: programming and design. They will also make use of keywords to enhance your website’s search engine placement. Most also offer search engine optimization (SEO) to further drive traffic to your website, and probably have the know-how to set you up with pay-per-click programs and social media. If you ask the typical website design company to write your copy, they may have someone with writing and language skills to assist you. The problem is almost all website copywriters lack the proper training and adeptness to prepare content that will separate their clients from their competitors and bring their clients an abundance of business. Rather, they load their clients' websites with platitudes, generalities and fluff that make no impression and fail to provide a convincing response to most important question a website needs to address... specific reasons why the prospective client should choose their clients' business over all other options that exist.

 

Therefore, if you want to significantly grow your business, you must make sure you have a superior marketing strategist on your website design team who knows how to separate your business from your competitors so YOU get the business.

 

What Should Your Marketing Strategy
Be for Your Website?

 

Most businesses confuse tactics with strategy. Your Tactics are the execution of your marketing plan. Among the components of your tactics include media selection, action planning, and budgeting. Your strategy, on the other hand, includes defining your target markets and determining what to say and how to communicate your message to each. An effective strategy is one which delivers the right message at the right time to the right people. It requires having something great to say and saying it well. Perhaps, the most serious fault of nearly all website design companies and the vast majority of professional service businesses is the failure to understand that strategy is at least equal to, if not senior in importance to tactics. Thus, they mistakenly focus attention on strategy. As a result, their websites, and other marketing efforts fall short of their potential in terms of results.

 

The Competitive Advantage of Business Builders 

 

Business Builders' Formula for Market Dominance should be what drives the development of your website content. This formula's components enable us to separate our clients’ businesses from their competitors so our clients get the business rather than their rivals. Having this skill separates Business Builders from virtually all other companies involved in website development. The result is our clients are able to take business away from their competitors because we provide our clients convincing messaging.

How to Ensure You Have Got It Right

 

So, how can the copywriter be sure your target market will be in agreement with your website’s content? To do so, the strategist needs to know exactly how your target market thinks, be sure what their emotional hot buttons are, and be skilled enough to deliver a message using the right emotional attitudes so your audience's attention is captured and engaged. If the strategist has any uncertainties about the mindset of your target markets, your strategist must be skilled in conducting surveys that will uncover exactly what the strategist must know. This individual needs to comprehend The Formula for Market Dominance, understand what questions to ask and to whom, and how to use their responses. Then your strategist needs to know how to employ logic that justifies their audience's emotional hot buttons. Achieving this requires a tremendous understanding of consumer behavior that almost all website design companies lack.

 

If you employ emotional hot buttons in your website’s headlines and sub headers that relate well with prospects who visit your website, you will inevitably create the level of agreement necessary to capture the attention of your prospects. By using the most effective emotional attitude in your headline, you can remove emotional barriers that previously were thought impossible to overcome. Then, when developing your content, if you correctly follow the remaining steps of The Formula for Market Dominance, you will have yourself a powerful website.

 

Search Engine Optimization, Keywords
and Emotional Hot Buttons

 

Keeping what we say about strategy does not negate the importance of search engine optimization. It is critical for the marketing strategist to blend key search words with emotional hot buttons to ensure a high ranking in search engines, and the capturing and engaging of your prospective clients immediately when opening your homepage. This task is best headed by the marketing strategist because if takes a great deal more expertise to employ The Formula for Market Dominance than incorporating keywords into website text.

 

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to your website, via unpaid or natural search results (organic). In theory, the higher your website appears in search results the more likely people will click your link for more information. We find this especially true if your site description also includes key emotional hot buttons. Unlike paid or “sponsored” search engine marketing (SEM) results such as Google AdWords, search engine optimization (SEO) affects only organic search results. SEO will help:

  • generate traffic and leads

  • increase client volume 

  • improve return on investment

  • improve awareness of your business

  • help brand your company

One task related to SEO is determining what the keywords are that prospects use in conducting searches for the type of services you provide. Google can help you determine the hierarchy of keywords you need within your site to improve search engine ranking. Web designers understand that use of keywords is necessary to achieve high search engine rankings, but, as pointed out earlier, fail to comprehend the use of your potential clients' emotional hot buttons that best capture attention and engage viewers to spend time on your website. Thus, it is also essential to make every effort to get keywords, AND emotional hot buttons into your site's descriptions that search engines display in search results. Although there is no guarantee what text search engines will display, we are usually able to make this happen.

Website Services of Business Builders

 

Business Builders and our strategic partners, together provide a host of Web services including:

 

• Strategic planning

• Website design

• Strategic and general content development

• Search engine optimization

• Content management

• Website maintenance

• Website promotion

 

Business Builders always employs The Formula for Market Dominance and The Underlying Laws of Persuasive Communication to develop website content and to promote websites through online and traditional media. We welcome to contact us if you have questions or would like us to assist you.

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics

How Business Builders Rose Above Its Competitors

Stop Guessing with Your Marketing

How to Avoid Mistakes in Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

Services

Strategic Planning & Implementation

Tactical Planning & Implementation

Innovation Planning & Implementation

Marketing Research

Competitive Positioning Surveys

Test Marketing

Branding

Copywriting (All media)

Promotion & Ad Design (All media)

Website Design

Internet & Social Media Strategy

Internet & Social Media Advertising

Search Engine Optimization

Email & Direct Mail Campaigns

Business Development

Hiring & Training of Marketing Personnel

Learn What You Need to Do to Dominate Your Competitors 

Receive a Personal FREE One-Hour Consultation. During this session, our marketing strategist will help you sort out what the most effective strategy is for your business. Schedule a phone, Skype®, FaceTime®, face-to-face meeting.

Strategy vs. Tactics
How Business Builders Rose Above Its Competitors
Stop Guessing with Your Marketing
How to Avoid Mistakes in
Selecting Media

The way to ensure your advertising dollars are well spent is through diligence and research. If you follow these steps you will avoid throwing money away and get better results from your ads. Use this approach for all online and traditional media. 

Links to Other Marketing Related Sites

The following are the sources that helped enable us to develop our strategic marketing approach. We deeply appreciate them all.

 

Arizona State University W.P. Carey

School of Business

Jim Collins

 

Peter Drucker

 

Mitch Meyerson

 

Jack Trout

Michael Gerber

Richard Harshaw

Hubbard College

Tom Peters

Jay Abraham

Steven W. Brown

Michael Porter

Al Ries

Jim Rohn

Seth Godin

Tom Vassos