YOUR MARKETING STRATEGY
Your marketing goal should be to convince your prospective patients and referral sources that they would be making a mistake to choose any practice but yours for the type of medical services you provide. Our seven-step Formula for Market Dominance (FMD) provides the means for you to achieve this goal.
Developing your strategy entails defining your target markets and determining exactly what you need to say to each. This means having something compelling to say, expressing it well and repeating your message often. Your communications must be honest, detailed and factual.
Applying the Formula for Market Dominance results in:
• Improved patient retention
• Increased patient referrals
• More referrals from physicians and other health care professionals
• Significant results from all forms of advertising
YOUR TACTICAL STRATEGY
Marketing tactics include the type of communicates you need. This includes your media selection and your budget. Among the media your tactical plan could include are websites, social media, email marketing, online yellow pages, advertising (Internet and traditional media), publicity, and direct mail.
Tactical marketing also includes internal marketing components, such as patient satisfaction programs, gathering and use of testimonials, referral programs, patient follow-up programs, patient education programs, and office appearance enhancement
