We offer our services on a project or retainer basis. Here is what we typically provide clients on retainer.
Strategic and Tactical Planning
We usually begin our services by holding strategic and tactical planning sessions. During these meetings, we determine with you the responses to a 26-point questionnaire, which enables us to uncover the entire scope of your situation from a marketing perspective. The strategic portion of the marketing plan defines your target markets and determines what to say and how to express communications to each. This process uncovers the details we need to construct for your strategy using The Formula for Marketing Dominance. From this, we create the primary letter, a snapshot of the content for your future promotion. Usually, we develop one primary letter for each target market.
The Tactical Plan is the portion of the marketing plan that defines how we will implement your strategy. This includes the specific actions that will be undertaken, which we call targets. Each target includes a deadline for completion and defines who is responsible for completing it. The tactical plan also includes, budgeting, media selection, establishing priorities, and providing analytical tools for measuring and analyzing results.
Marketing Plan Execution
and Coordination
One we have completed your written planning document, we oversee the implementation and completion of each tactical plan target. This includes all promotional actions as defined by the tactical plan.
Promotion, Website Design,
and Copywriting
Capture Your Markets will handle the creation of all of your promotion. Our in-house services include copywriting (website, social media and traditional media), promotion design, website design and public relations. We draw on outside sources for specific projects that lie beyond our every-day operations. These include printing, photography, fulfillment (mailing processing), website hosting, and video development. We have a close working relationship with our strategic partners. Conducting surveys, depending on the scope of the project, may be outsourced.
Marketing Research
We draw on marketing research during the planning process, as required. Some of this intelligence includes researching demographics and competition. We also conduct marketing surveys, when needed, to ensure the content we are composing is exactly on target. To ensure success before we launch a major campaign, we usually run a test market.
Social Media Management
We will advise and coordinate the social media actions for you as needed. This includes creating blogs, writing posts, and coordinating specific activities for your practice. We help with all major social media.
Client/Patient Relations Strategies, Staff Training and Management Consulting
Sometimes our clients have issues that must be resolved before launching an assertive marketing campaign. We may help you with recruiting, or provide training of your staff in client/patient relations and client or patient development. We also help uncover and implement innovative ideas that will separate your practice from your competitors and make your practice the obvious choice. Tasks sometimes include writing job descriptions, formulating practice policies, and establishing employee training programs.
Branding
The goal of the strategies we develop is to convince your prospective patients or clients that they would be making a huge mistake to choose anyone but your practice for the type of services you provide. Branding is the method we use to cause communications to stick in the minds of your potential clients or patients. This includes determining the brand promise, developing a logo and consistent design for marketing communications, creating easy-to-remember contact information, and ensuring your consistent look is widely disseminated.
Public and Media Relations
We develop media plans, write news releases, plan and coordinate events, and establish relationships with the media on behalf of our clients.
